Apple is a company shrouded in secrecy, but every now and then some details about the company slip through the cracks and the latest leak takes things to a new level. A memo reported on by Mark Gurman at Bloomberg was sent to all Apple employees and the memo said the company caught 29 people for leaking secrets about planned products last year. Of those 29, 12 of them were arrested.
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Product marketing executive Greg Joswiak said in the memo, "These people not only lose their jobs, they can face extreme difficulty finding employment elsewhere." The memo describes examples of times when whole product announcements have been spoiled by leaks. The details surrounding the iPhone X and Apple Watch 3 were both leaked to the media before the companies scheduled launch event.
Apple insists in the memo that leaking information can put a damper on sales of existing product models and give competitors more time to respond to upcoming features in future models. The memo continues, "We want the chance to tell our customers why the product is great, and not have that done poorly by someone else."
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Bloomberg's Gurman has been one of the main people to benefit from the leaks to the media by employees of the nearly trillion dollar company. Apple employees are not the source of all leaks, however. Many come from Apple's suppliers who get early looks at the company's plans and there is a handsome reward for those with legitimate leaks. Apple's memo describes how it's Global Security team has worked "hand-in-hand" with its suppliers to eliminate leaks but did not list its successes.
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