The Internet Police don't only exist in China you know.
Whereas in China they call it the Great Firewall, for the rest of the world, there is as from now the Facebook Police. As companies worldwide want to get a share of Facebook’s 2 billion users for their advertising, the rules are of course getting ever more strict.
Facebook announced today a set of tough new measures that were meant to limit hate speech or any offending video streaming where advertisers could be linked to content that depicts anything that could be deemed inappropriate or harmful to others.
The company said these topics would include real-world tragedies, “debatable social issues,” misappropriation of children’s show characters, violence, nudity, gore, drug use and derogatory language. so much for freedom of speech on the world’s biggest social platform.
Carolyn Everson, Facebook’s vice president of global marketing solutions, said that: “There have been concerns that marketers have had that are wide-ranging around digital, and we want to do everything we can to ensure that we are providing the safest environment for publishers, advertisers and for people that utilize the platform,”
Of course, the timing of the new set of rules is not accidentally chosen. Facebook has carefully timed the statement to happen just before a public appearance of Sheryl Sandberg, their Chief Operating Officer in Cologne, Germany during a marketing conference.
This will save Ms. Sandberg from having to answer tough questions and simply refer to the PR statement today.
None of this is new to Facebook, of course, they have been monitoring whatever you say for a long time.
As we reported two weeks ago, Facebook is ever watching you, and please don’t say anything that could be considered inappropriate, because you will get reported on.
Facebook had received criticism from marketers that their ad which is distributed to the more than 2 billion monthly active users were not getting used properly and that the tracking was somehow not really up to speed. They needn’t worry, the Facebook police are on it.