Some recent mergers, acquisitions and investments in the business world have highlighted the strategic value of data to companies. These businesses are not just buying assets or market share – they are also acquiring or investing in large, complementary datasets. This process is known in the business world as horizontal integration.
This integration can drive innovation and provide competitive advantages. It can also open up new revenue streams. Some examples include Microsoft’s acquisitions of LinkedIn and GitHub as well as Amazon’s acquisitions of WholeFoods and the Washington Post. Then there has been Discovery Communications’ merger with Warner Brothers, IBM’s investment in Hugging Face and Google’s investment in Anthropic.
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