A new KFC campaign being run in Canada has sparked a flurry of criticism on Twitter after photos of billboards were deemed racially insensitive. The global restaurant chain has long used its slogan, “It’s finger lickin’ good,” and in the new advertisement, the company utilizes a witty attempt at proving it.
Azim Akhtar, the director of marketing for KFC Canada, excitedly shared images that depicted the reflections of two Black men and a woman of color in silverware as they ate chicken and licked their fingers. “Sorry, utensils. It’s finger lickin’ good. Latest campaign, I couldn’t be more proud!” he tweeted on Aug. 24.
The marketing effort was applauded by many for creatively playing off the slogan, which dates back to the 1950s. But Black people in particular expressed disappointment, criticizing KFC for approving a marketing plan that perpetuated racist stereotypes.
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