Midterms 2018 - Michael Moore’s Anti-Trump Movie Bombs Bigtime At Box Office

Everywhere you looked last week, the MSM had invited movie director and longtime Republican Party critic Mr Michael Moore to promote his new movie/documentary entitled Fahrenheit 11/9.

With that kind of exposure and the piece being a two-hour bashing of every Trump voter, hopes were high for this film. The fact that is was released just in time before the 2018 Midterms season would start came as no surprise.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/Fahrenheit119?src=hash&amp;ref_src=twsrc%5Etfw">#Fahrenheit119</a> got off to a slow start with only $3.1 million <a href="https://t.co/khDmj3YNnD">https://t.co/khDmj3YNnD</a> <a href="https://t.co/FO5IuHQpjD">pic.twitter.com/FO5IuHQpjD</a></p>&mdash; Variety (@Variety) <a href="https://twitter.com/Variety/status/1043908099587870720?ref_src=twsrc%5Etfw">September 23, 2018</a></blockquote>

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However, now that the weekend has ended, the filmmaker who correctly predicted 3 months before the fact that Mr Trump would go on to win the 2016 Presidential Election, seems less good in judging audiences’ tastes as of late.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">The reason why the Michael Moore film flopped is because we all have been watching already on CNN<a href="https://twitter.com/hashtag/Fahrenheit11?src=hash&amp;ref_src=twsrc%5Etfw">#Fahrenheit11</a> <a href="https://twitter.com/hashtag/fahrenheit119?src=hash&amp;ref_src=twsrc%5Etfw">#fahrenheit119</a></p>&mdash; Drunk3P0 (@SWdiedbefore9) <a href="https://twitter.com/SWdiedbefore9/status/1044003251056783365?ref_src=twsrc%5Etfw">September 23, 2018</a></blockquote>

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Mr Moore’s film bombed with an abysmal $3.1 million in revenue. Prerelease tracking had suggested at least $5 million to $6 million, which is respectable for this kind of documentary (certainly one with this kind of PR machine).

“We’re optimistic,” claims Briarcliff distribution head Mr Steve Bunnell.

“The idea was to have the movie play everywhere before the midterm elections.”

American moviegoers seem out of touch with Mr Moore’s rants, however. Whereas back in 2004, Moore’s Fahrenheit 9/11 (a strong criticism of then-president George Bush) debuted to a record-breaking $23.9 million from 868 locations, this time round a double number of locations could only rake in $3 million.

In Fahrenheit 11/9, Mr Moore criticizes the current White House administration, repeating allegations that most of the American public has heard from the MSM on many occasions already.

Back in the beginning of September, when the Flint-native director premiered it in Toronto, Mr Moore gladly placed a screenshot of the 100% score that critics had so far given it on his twitter feed.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">OMG! I just saw this! 100% ON ROTTEN TOMATOES FOR MY NEW FILM!! The reviews are beyond incredible. Thank you to all who have been affected by “FAHRENHEIT 11/9”. I will post some later. <a href="https://twitter.com/hashtag/gratitude?src=hash&amp;ref_src=twsrc%5Etfw">#gratitude</a> <a href="https://twitter.com/hashtag/blastoff?src=hash&amp;ref_src=twsrc%5Etfw">#blastoff</a> <a href="https://twitter.com/hashtag/September21everywhere?src=hash&amp;ref_src=twsrc%5Etfw">#September21everywhere</a> <a href="https://t.co/h3cxNnL0ir">pic.twitter.com/h3cxNnL0ir</a></p>&mdash; Michael Moore (@MMFlint) <a href="https://twitter.com/MMFlint/status/1038227610172411904?ref_src=twsrc%5Etfw">September 8, 2018</a></blockquote>

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After this weekend’s numbers, Mr Moore’s defenders came out in full force to anyone daring to point to the obvious abysmal revenue score by saying that moviegoers had given it an A-rating.

That is true, but so did Ms Hillary Clinton’s latest book on Amazon, simply because any 1-star reviews weren’t even allowed.

On Rottentomatoes by now the movie has dropped to a 77% rating with only 57% of moviegoers saying they liked it.

Source: https://variety.com/2018/film/columns/how-michael-moore-lost-his-audience-fahrenheit-11-9-1202953813/

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