After the disappointing sales for iPhone 8 came in (down 50% on forecast), there is further bad news for Apple, in the form of co-founder Steve Wozniak exclaiming that the much hyped iPhoneX would be the first one he wouldn’t get on day one, even though the former sidekick of the late Steve Jobs is usually upgrading as soon as he can.
During the Money 20/20 conference, Mr Wozniak explained: "I'd rather wait and watch that one. I'm happy with my iPhone 8, which is the same as the iPhone 7, which is the same as the iPhone 6, to me.”
“For some reason, the iPhone X is going to be the first iPhone I didn't, on day one, upgrade to. But my wife will, so I'll be close enough to see it."
Apple has been keen to point out that iPhone X’s revolutionary form will spark a "super cycle" of sales, and features innovative facial recognition, but Mr Wozniak is quite skeptical and says that the Face ID feature will turn out to be a dud.
Industry analysts are agreeing with Mr Wozniak on this, stating concerns that Apple’s innovative cycle might be coming to an end.
Mr Gene Munster, the venture capitalist, says his firm is looking ever more critical at Apple: "The release of the iPhone 8 was underwhelming compared to past iPhone launches, but this is not bad news for Apple. This year's iPhone cycle will have its units and revenues split between the iPhone 8 and the iPhone X. Historically about half of the iPhones purchased in a given year are the most recently released model. This bodes well for iPhone revenue growth."
Apple will open-up pre-orders for the hotly-anticipated iPhone X smartphone this week, as from October 27th with the handset shipping and available to buy in-store as from Friday November 3rd 2017.
The iPhone X, pronounced “iPhone ten”, was announced by CEO Tim Cook back in September alongside the Apple Watch Series 3, iPhone 8 and iPhone 8 Plus.