Facebook Scandal – COO Sandberg Introduced Google’s Business Model To Social Media Giant

With Facebook arguably going through the biggest scandal since its inception, many people are wondering, after five days of silence passed before CEO Mr Mark Zuckerberg spoke up, where is Sheryl Sandberg, the Google executive hired as COO who introduced the data harvesting business model to Facebook?

Ms Sandberg, the worldwide known author of ‘Lean In’ and the chief of staff for Bill Clinton’s treasury secretary Mr Larry Summers, was hired to be the adult in a ‘boys playground’ and poached by venture capitalist Mr Roger McNamee who was heavily invested in Facebook. She is known as the architect of their data-centric advertising business and furthermore being a highly skilled communicator. During the Hillary Clinton presidential campaign, she was even tipped as a treasury secretary.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">An email exchange between Clinton campaign manager John Podesta and Sheryl Sandberg, Facebook’s chief operating officer, makes it clear the two were political soulmates, dedicated to a Hillary Clinton victory.<a href="https://t.co/rZew3O521m">https://t.co/rZew3O521m</a></p>&mdash; John Prewett (@johnprewettt) <a href="https://twitter.com/johnprewettt/status/978792579155181569?ref_src=twsrc%5Etfw">March 28, 2018</a></blockquote>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Mr McNamee said that Ms Sandberg was “applauded for Facebook’s extraordinary growth and profitability. Now that the dark side of that success has been exposed, she needs to do a better job of accepting responsibility for the consequences of the choices she makes.”

“She’s not leaning in at all. If ever there was a time for her to lean in, this is it.”

Most commentators and public relations specialists agree. Ms Kara Alaimo, assistant professor of public relations at Hofstra University, said: “It’s truly remarkable that Sandberg hasn’t come under greater public scrutiny for this crisis, since she is widely perceived to be the ‘adult’ who was hired to manage these kinds of political situations in a savvy way for the company.”

So far, all Ms Sandberg communicated was a handpicked interview on CNBC about the scandal, saying: “This was a huge breach of trust.”

<blockquote class="twitter-video" data-lang="en"><p lang="en" dir="ltr">We didn&#39;t realize the gravity of data issue, Sheryl Sandberg says. She outlined the steps Facebook plans on taking after its recent data scandal involving Cambridge Analytica. <a href="https://t.co/wL8Rkx1hdP">https://t.co/wL8Rkx1hdP</a> <a href="https://t.co/0vclownHvg">pic.twitter.com/0vclownHvg</a></p>&mdash; CNBC (@CNBC) <a href="https://twitter.com/CNBC/status/977367898703454209?ref_src=twsrc%5Etfw">March 24, 2018</a></blockquote>

<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

“People come to Facebook every day and they depend no us to protect their data and I am so sorry that we let so many people down.”

Source:

https://www.theguardian.com/technology/2018/mar/29/sheryl-sandberg-facebook-cambridge-analytica