The Liberal tactic of 2018 seems to be their desire to boycott American companies who support the National Rifle Association - and there have been numerous companies who've sealed their own fate by caving - most recently Yeti Coolers - but in their demise, the rise of Bison Coolers and Pelican Coolers have gone mainstream.
There's a genuine propagandist effort from the Democratic Party’s progressive liberals to apply pressure against American companies to disavow the NRA and use social media as a tool to target those companies.
More often than not those companies make the mistake of assuming that the liberals calling for a boycott ever bought their products in the first place, when in reality the real outdoorsman of America are Trump supporters.
There are not many pussy-hat wearing liberals who pick up a rifle to hunt or a reel and rod to go and cast out into waters to fish, yet the company Yeti Coolers still gave in to the demands of the left to end their support of the National Rifle Association.
In doing so, they've angered millions of Trump supporters across the nation, who now themselves won't dare purchase a product made by their company, for their failure to respect and appreciate the Second Amendment.
The moment Yeti, once the most popular brand of outdoor coolers for avid fisherman and hunters, decided to cave into the demands of the left? Both Bison and Pelican came roaring into the market with outstanding products that are made in America and a promise to stick by the NRA and the right to bear arms.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Don't worry, we're with you America. Keep your <a href="https://twitter.com/hashtag/2ndAmendment?src=hash&ref_src=twsrc%5Etfw">#2ndAmendment</a> rights safe and secure with <a href="https://twitter.com/hashtag/BisonCoolers?src=hash&ref_src=twsrc%5Etfw">#BisonCoolers</a>. <a href="https://twitter.com/hashtag/MadeInUSA?src=hash&ref_src=twsrc%5Etfw">#MadeInUSA</a> and proud of it!<br><br>Click the link in our bio to visit our website! <a href="https://t.co/LJkF45VcBw">https://t.co/LJkF45VcBw</a> <a href="https://t.co/amYlemV8EP">pic.twitter.com/amYlemV8EP</a></p>— Bison Coolers (@BisonCoolers) <a href="https://twitter.com/BisonCoolers/status/988190050990084097?ref_src=twsrc%5Etfw">April 22, 2018</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">For every cooler purchased this month, we’ll donate $10 to the NRA + and give you a FREE tumbler of your choice. Promo code: PELICANPROUD<br><br>🇺🇸 <a href="https://t.co/SG4PALAqN5">https://t.co/SG4PALAqN5</a> 🇺🇸<br><br>🇺🇸 Made in the USA <br><br>Promo good until April 30!<a href="https://twitter.com/hashtag/PelicanProud?src=hash&ref_src=twsrc%5Etfw">#PelicanProud</a> <a href="https://twitter.com/hashtag/MadeinUSA?src=hash&ref_src=twsrc%5Etfw">#MadeinUSA</a> <a href="https://twitter.com/hashtag/2ndAmendment?src=hash&ref_src=twsrc%5Etfw">#2ndAmendment</a> <a href="https://twitter.com/hashtag/NRA?src=hash&ref_src=twsrc%5Etfw">#NRA</a> <a href="https://t.co/0jm8po7zT3">pic.twitter.com/0jm8po7zT3</a></p>— Pelican Coolers (@pelicancoolers) <a href="https://twitter.com/pelicancoolers/status/988458616851255297?ref_src=twsrc%5Etfw">April 23, 2018</a></blockquote>
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A decision to push your customer base into a corner and cause them to choose between their values and your company is always going to lead to them supporting their values over your decision to remove your backbone.
<blockquote class="twitter-tweet" data-lang="en"><p lang="und" dir="ltr"><a href="https://t.co/EhrTay3RAa">pic.twitter.com/EhrTay3RAa</a></p>— YETI (@YETICoolers) <a href="https://twitter.com/YETICoolers/status/988500276855427072?ref_src=twsrc%5Etfw">April 23, 2018</a></blockquote>
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Yeti didn't just cave in, they attacked the NRA.
Social media users who support the NRA and President Trump are furious, and they're now boycotting Yeti and replacing them with other companies as a result.
<blockquote class="twitter-tweet" data-lang="en"><p lang="und" dir="ltr"> <a href="https://t.co/VhUCQxKLbr">pic.twitter.com/VhUCQxKLbr</a></p>— ⓢⓗⓐⓛⓛŇØŦⓑⓔIИFЯIИGΞD (@The2ndA) <a href="https://twitter.com/The2ndA/status/988458417974054917?ref_src=twsrc%5Etfw">April 23, 2018</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Don’t forget <a href="https://twitter.com/BisonCoolers?ref_src=twsrc%5Etfw">@BisonCoolers</a> too. Made in the USA They’re awesome! They’re closer to Tx Motor Speedway too. Richland Hills!</p>— Bruce Maxwell (@imbrucemaxwell) <a href="https://twitter.com/imbrucemaxwell/status/988217993598468098?ref_src=twsrc%5Etfw">April 23, 2018</a></blockquote>
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There's not just a trade war occurring with China, but the left has decided to help destroy American businesses by boycotts that in turn backfire on those who intervene.
The best decision for an American company in 2018 is to <i>know your customer base</i>, and not cave into the numerous disingenuous boycotts from people who never intended to buy your products in the first place.
For Pelican and Bison, these were great marketing decisions, and they strategically understood that their base is old-fashioned, family values, patriotic Americans who support both the Second Amendment and President Trump. Not to mention, being made in America is a bonus.
Companies will soon learn that the power of the people will punish you every time you betray them. Ask the NFL.
“America First” means exactly that. We stand for our flag and we fight to the death for our Constitutional rights we hold dear to our hearts.
If your business doesn't value those same freedoms? Then the people don't want to buy your products. It's that simple.
Additional Sources or Relevant Information:
https://www.pelicancoolers.com
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To all companies here is a simple Press Release that can you use to avoid this LIBERAL TRAP.
___ supports the US Constitution and respects the rights of all Americans. However because, ____ has customers from many different backgrounds and political and social positions. _ has chosen NOT to take sides, remain neutral and focus on what Businesses should be doing. A business exist to make a superior product at an affordable price that its customers want. Therefore, __ will not donate to either side of this political issue and remain neutral in respect of its customers.