By Steve Dellar  |  07-04-2018   World Cup
Photo credit: The Goldwater

British insurance company Lloyds is starting to get worried about the performance of Belgium at the World Cup. In fact, alarm bells should have gone off three days ago already when Napoli striker Mertens referred to it but now even the European business newspapers are making a laughing stock out of the robust insurer which took on a bet that might go wrong.

Belgian electronics chain Krefel did a remarkable World Cup action, promising every customer that bought a TV in the month before the world cup starts a full reimbursement if their team would score more than 15 goals.

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Given the trust of the Belgian supporters in their team and the need for a good TV to watch it, the chain had contacted a sports betting agency and an insurer who both claimed that there was only a 1% chance that Belgium would score 15 goals or more. Only two teams have done this before in the history of the World Cup, and they both made it to the final.

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However, Belgium scored nine goals in their three group games, more than any other country, and attacker Dries Mertens jokingly said during the press conference before the Japan game that he was motivated by more than just winning the World Cup.

According to the Napoli player, he stated friends back home were counting on him to help the team hit a target of 15 goals to make good on the retailer's special Russia 2018 promotion.

<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Belgian electronics chain Krëfel came out with a promotion this year: if the Red Devils scored more than 15 goals (total) this world cup, they&#39;d pay back all newly sold televisions! <br>Tunesia 5<br>Panama 3<br>England 1<br>Japan 3<br>Total = 12<br><br>We ready for Brazil<a href="https://t.co/sI86Mzudlr">https://t.co/sI86Mzudlr</a></p>&mdash; Tanya (@tavagas) <a href="https://twitter.com/tavagas/status/1014337641578487808?ref_src=twsrc%5Etfw">July 4, 2018</a></blockquote>

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Belgium scored 3 to overcome a 0-2 deficit against Japan in their round of 16 games, putting them currently at a total of 12 goals.

As everyone agrees they would need to score at least two goals to beat Brazil on Friday, a semi-final against either France or Uruguay could pose quite the problem for both the Belgian electronics chain and the British insurer who underwrote the action.

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Krefel refuses to state how many TV’s were bought during the period, but comments on social media in the Low Countries indicate a lot of people took the bet.

Source:

https://www.tijd.be/ondernemen/retail/britse-verzekeraar-kijkt-met-klein-hartje-naar-belgie-brazilie/10028174.html

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