Until last week, the biggest album worldwide of 2018 was Drake’s Scorpion. Although CD sales have been falling quite steadily, people still buy the work of certain artists in one swoop and for Drake, his fans go all out.
With some 730.000 sales in one week over the summer it nabbed the 2018 record. It was so successful that people famously complained about social media that the Spotify and Apple Music algorithms were showing nothing but Drake songs as their ‘suggestions’ on their music player’s home screen.
All that changed when France released Johnny Hallyday’s posthumous CD, called ‘Mon Pays C’est L’Amour’ (My country is love) last week.
Mr. Hallyday, often referred to as the ‘French Elvis’ had recorded scraps of the album at his house in the final months of his life (he died in December 2017), and his wife Laetitia (pictured with him) worked together with the studio to prepare it after an understandable mourning period of a few months.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Johnny Hallyday : son dernier album bat tous les records de vente <a href="https://t.co/mW9yESuWsK">https://t.co/mW9yESuWsK</a> <a href="https://t.co/x3hNnC4pNU">pic.twitter.com/x3hNnC4pNU</a></p>— Sud Ouest (@sudouest) <a href="https://twitter.com/sudouest/status/1055821095742377986?ref_src=twsrc%5Etfw">October 26, 2018</a></blockquote>
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His fans turned up in droves to purchase his last work. The release of his 51st record became a national event in France, with queues forming outside record stores shortly before midnight last Thursday. Some 300,000 copies, on CD and vinyl, were sold that Friday alone.
In the past seven days that Mr. Hallyday’s CD has sold almost 800.000 copies, and most of them in actual CD’s and on vinyl, not in streams. The 750.000 that the record company had foreseen to give to stores in France alone proved not enough and were sold out after three days. The record company now keeps producing new copies.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">People > Johnny Hallyday bat un record historique - 780 000 exem >> <a href="https://t.co/jCgsNbTIzQ">https://t.co/jCgsNbTIzQ</a> <a href="https://twitter.com/hashtag/people?src=hash&ref_src=twsrc%5Etfw">#people</a> <a href="https://t.co/Iyav0EcoCr">pic.twitter.com/Iyav0EcoCr</a></p>— FashionPeopleFr (@FashionPeopleFr) <a href="https://twitter.com/FashionPeopleFr/status/1055967607520743426?ref_src=twsrc%5Etfw">October 26, 2018</a></blockquote>
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To put those numbers in perspective, given the respective population sizes of the US and France, Canadian rapper Drake was able to sell one copy per every 500 persons in the US in a week, whilst Johnny sold one to every 100 persons in France in a week. Quite a feat.
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