Ivanka Trump’s clothing line was dropped by some American stores. Her shoes are now saving her business.
Unfortunately, her clothing, footwear and accessories line have not had good luck since her father became President.
However, the sales of her high heels have increased over the past month. She has advertised her shoe range by wearing them.
The online store Lyst has reported that Ivanka’s fashion line has had an increase in sales.
Her number one selling item was her high heels, followed by dresses.
Ivanka’s brand grew fast since February 9th. It was the same day that Kellyanne Conway promoted the line in a TV interview.
Kellyanne Conway who is a top White House adviser, was accused of breaking ethics rules after telling viewers to go and buy Ivanka’s products.
Ivanka’s sales increased by 219 per cent and her brand was the eleventh most popular on Lyst.
Her brand was a top performer online and it was the best in some categories.
Some major American stores such as Nordstorms, Sears, ShopStyle.com, Gilt, Belk and shoes.com dropped her label in protest of President Trump’s victory.
However, she still managed to perform well after being the eleventh most popular brand on Lyst.
Ivanka got a lot of attention in Washington after wearing an off-the-shoulder dress that cost nearly $4000 to Trump’s first speech in Congress.
The dress was not from her own line. It was by French designer Roland Mouret.
Ivanka was criticized after she wore a $US10,800 ($AU14,111) gold bracelet from her fine jewelry brand.
Her Jewelry brand is known as Ivanka Trump Fine Jewelry. Neiman Marcus has stocked Ivanka’s jewelry line on its website.
The department store is has two cocktail rings that are priced at US$4360 and US$5400.