The beer company Busch has decided to poke some fun at coffee chain Starbucks by changing its name. Fall hasn't started yet but Starbucks has already unleashed its hit flavor Pumpkin Spice Latte. Now, Busch has decided to follow suit with a satirical take on the coffee chain's holiday flavor but instead of making its own pumpkin flavored beer, the beer company has changed the name of it's Busch Light beer to Busch "Latte."
The change is expected to be exclusive to the fall season just like the Pumpkin Spice Latte and mocks the coffee chains seasonal hit with its own marketing campaign.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Why get a Venti when you can get a 6-pack? <a href="https://twitter.com/hashtag/BuschLatte?src=hash&ref_src=twsrc%5Etfw">#BuschLatte</a> <a href="https://t.co/mvSg1SM2w4">pic.twitter.com/mvSg1SM2w4</a></p>— Busch Beer (@BuschBeer) <a href="https://twitter.com/BuschBeer/status/1034130946281353218?ref_src=twsrc%5Etfw">August 27, 2018</a></blockquote>
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Busch has released a teaser of sorts on Twitter over the last couple days showing a Busch can wrapped in a scarf and fall leaves. The captions read, "We call our baristas, 'bartenders'" and "Why get a Venti when you can get a 6-pack?" The announcement came Tuesday that Busch Latte is finally here, but the flavor of the beer won't reflect its name change.
<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/BuschLatte?src=hash&ref_src=twsrc%5Etfw">#BuschLatte</a> is here… well it’s actually just Busch Light but we changed the name. RT if this is the only Latte you’ll be drinking this fall. <a href="https://t.co/jKEkdcH7HF">pic.twitter.com/jKEkdcH7HF</a></p>— Busch Beer (@BuschBeer) <a href="https://twitter.com/BuschBeer/status/1034474655581650946?ref_src=twsrc%5Etfw">August 28, 2018</a></blockquote>
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Twitter users and fans of the beer received the new campaign well posting tweets that approved of the name change.
<blockquote class="twitter-tweet" data-conversation="none" data-lang="en"><p lang="en" dir="ltr">Can’t wait to get out of work and open a ice cold can of freedom. <a href="https://twitter.com/hashtag/lattelife?src=hash&ref_src=twsrc%5Etfw">#lattelife</a> <a href="https://twitter.com/hashtag/BuschLatte?src=hash&ref_src=twsrc%5Etfw">#BuschLatte</a></p>— Tater (@Polish_hammer3) <a href="https://twitter.com/Polish_hammer3/status/1034487561673236480?ref_src=twsrc%5Etfw">August 28, 2018</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Genius, can't wait to crack open an cold <a href="https://twitter.com/hashtag/BuschLatte?src=hash&ref_src=twsrc%5Etfw">#BuschLatte</a> in the tailgate parking lot this Fall. <a href="https://twitter.com/hashtag/GoBison?src=hash&ref_src=twsrc%5Etfw">#GoBison</a></p>— David Torok (@Dlrock31) <a href="https://twitter.com/Dlrock31/status/1034479621327265792?ref_src=twsrc%5Etfw">August 28, 2018</a></blockquote>
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<blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">This is a big day For America and beer drinkers everywhere</p>— Cameron Bragg (@cameronbragg_18) <a href="https://twitter.com/cameronbragg_18/status/1034485409437413377?ref_src=twsrc%5Etfw">August 28, 2018</a></blockquote>
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Source: https://www.click2houston.com/news/busch-light-beer-trolls-starbucks-with-fall-flavored-name-change
Twitter: #Beer #Busch #Starbucks #Latte #Venti #Troll #BuschLatte #Fall #Season
