By: Philip | 01-25-2022 | Weird, Opinion, Studio
Photo credit: Twitter | @PeacockTV

West Elm Caleb and the Weaponization of TikTok

A creepy viral event that has unfolded over the past week exposes the bizarre effect of social media shaming rituals akin to that of a digital stockade in the public square. Only this time, major corporations are using the online public shaming ritual as a part of their cutesy social media marketing strategy.

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