Super Bowl Ad Featuring Medical Marijuana Success Stories Nixed By CBS
Baseball is supposedly the national pastime, but everybody knows that the Super Bowl is "the big game." It's not only the biggest sporting event of the year but also the number one place to get your ad shown. In fact, for the last couple of decades, Super Bowl commercials have become such a big deal, there are those who tune in for just the Halftime show and ads.
The Super Bowl features highly trained NFL professionals, some of whom likely have violent felonies and drug abuse on their record, entertaining millions. Obviously, though, we want to make sure that we don't send the wrong moral message as we broadcast an athletic battle amongst teams that employ wife beaters and drug dealers. Now, in their defense, The Patriots are attempting to take a less lax stand against violence and drug abuse, it seems, but that's neither here nor there.
The point I'm getting at is how ironic it is that CBS would be fine with raking money hand over fist from an industry that has and does employ violent felons, drug users, abusers and in a few cases, even smugglers. They will not, however, allow an ad from Acreage Holdings that highlights the benefits of medical marijuana.
The short, 60-second ad dealt with three people whose quality of life had improved thanks to medicinal cannabis. CBS made it clear in an email that they "will not be accepting any ads for medical marijuana at this time.”
Apparently, it's part of the "broadcast standards" at CBS. Oh, my sides, did they just try to claim CBS (run for years by serial harasser Leslie Moonves) has "standards." That's a good one. Last I checked, Les Moonves, had a chance to step down and is still being paid for his part on CBS' Big Brother, despite having helped obstruct the investigation into his misconduct. Ah, but I'm off on another tangent again.
Despite thirty states and the District of Columbia allowing marijuana use in some manner, it is still technically classified as a Schedule I drug by the federal government. This even though the US government owns patents in medicines featuring synthetic THC. Like trying to understand how "standards" work at CBS, this is too much of a headache to try to parse any understanding from it.
Meanwhile, the Super Bowl has been home to many a controversial ad in the past. A recent ad for Dorito's that aired at the Super Bowl featured a baby's premature birth as the punch line.
The Church of Scientology has been criticized for its human rights abuses worldwide, but false imprisonment and slave labor aren't nearly as bad as using a plant with medical benefits in favor of whatever poisonous pharma concoction didn't work seeing as they've landed a spot each year since 2013.
By the way, I am aware of the irony that Scientology and I share similar opinions on the pharma industry. Even a broken clock is right twice a day.
George Allen, president of Acreage, has a fairly positive take despite all that.
"We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.”